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purple face makeup brush set - half caked

How to Clean Makeup Brushes

How often do you lather up your makeup brushes? Can't remember? We've been there. Follow these steps to ensure dirt and bacteria has a mass exodus.

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'Tis The Season...To Find Your Perfect Red Lip

'Tis The Season...To Find Your Perfect Red Lip

With the holidays right around the corner, the countdown to find the perfect red lip has begun. With so many different depths, hues, and undertones to each and every shade of red, it can feel...

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totally tubular mascara tips

Mascara Tips and Tricks

As the legendary Stan Lee once penned, with great power comes great responsibility, so we're here to help you get the most out of your Totally Tubular tubing mascara.

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Fall 2021 Candy Paint Collection | Half Caked

Fall 2021 Candy Paint Collection

Our latest collection of the best-selling Candy Paint Cheek + Lip products have arrived! We have cultivated 4 new shades for your daily makeup routine, each delivering a flawless, airbrushed cheek.

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