Clean Beauty

the standards at Half Caked


These nasty ingredients have been known to disrupt hormone function, an effect that is linked to increased risk of breast cancer and reproductive toxicity. Hard pass!


Alcohol is known to dry out even oily skin types. We focus on adding ingredients that draw moisture back into the skin, like Vitamin E & Hyaluronic acid instead.


Fragrance belongs on your wrists, not your cheeks. As a known skin irritant, you'll never find fragrance in any of our blushes, bronzers, or highlighters.

At Half Caked, we are committed to bringing you high quality, professional makeup products and tools without the high price tag. This doesn't mean we skimp on ingredients, in fact, it's quite the opposite. Many of our vegan and cruelty-free products are created with a clean beauty initiative.

Our "No-Go" Ingredients: 

-Aluminum powder elemental aluminum hydroxide (CAS 21645-51-2; allowed as substrate for colorants), aluminum dimyristate (CAS 56639-51-1; restricted for spray mist applications), and aluminum silicate (CAS 12141-46-7), compliant with HMT 

-Benzalkonium chloride 

-Bisphenol A (BPA) 


-Butylated hydroxyanisole (BHA) 

-Butylated hydroxytoluene (BHT) allowed up to 0.1% 

-Camphor (> 3%) 

-Chemical UV filters: oxybenzone/benzophenone-3 (CAS 131-57-7), avobenzone, octinoxate, octisalate, homosalate, octocrylene 

-Coal tar (allowed only for vegan or red-blended products to achieve color matching) 

-Ethylenediaminetetraacetic (EDTA) 

-Ethanolamines (including -DEA/TEA/MEA/ETA) 

-Formaldehydes and formaldehyde-releasing agents (including tosylamide/formaldehyde resin, 

methylene glycol, paraformaldehyde, polyoxymethylene urea, methenamine, benzylhemiformal, 



-Isothiazolinones (all) 

-Mercury and mercury compounds 

-Methyl cellosolve or 2-methoxyethanol 

-Mineral oil 

-Nanoparticles (titanium dioxide, zinc oxide, silver, fullerenes, silica, carbon black, quartz) 

-Parabens (including butylparaben, benzylparaben, ethylparaben, isobutylparaben, isopropylparaben, 

methylparaben, propylparaben) prohibited in formula and raw materials 

-PEGS (allowed if tested for 1,4-dioxane with statement and/or test data) 

-PFAs (including PTFE) 

-Phenoxyethanol (< 1%) 

-Phthalates (excluding terephthalates) 

-Plastic microbeads 

-Polyacrylamide (CAS 9003-05-8) and acrylamide (CAS 79-06-1) 

-Propylene glycol (< 0.1%) 

Quaternary amine compounds (as preservatives), excluding hydroxypropyl guar hydroxypropyl trimonium chloride and cocodimopropryl quar hydroxysultaine 


-Retinyl palmitate (vitamin A palmitate) 

-Silicones: D4, D5, and D6 (EU-approved silicones allowed) 


-Styrene (bromostyrene, dea-styrene/acrylates/dvb copolymer, sodium styrene/divinylbenzene copolymer, styrene oxide, styrene) 

-Sulfates (undetectable if used as surfactants): sodium lauryl sulfate (SLS) and Sodium lauryl ethersulfate (SLES) 

-Talc (allowed with asbestos free-statement and/or test data) 




-Triphenyl phosphate (TPHP) 



The ingredients listed above must not be added intentionally. “Formulated without” is not intended to guarantee “100% free from.” Trace (< 0.1%) contaminants may be present in final formula. 

our clean beauty staples
Champagne Shower
Champagne Shower
$ 12.00
Velvet Tiger
Velvet Tiger
$ 8.00