The Sisters Behind the Brand

Half Caked is owned and operated by two sisters and best friends living in Sarasota, FL.

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Nicole

FOUNDER/CO-OWNER

 

Favorite Product

Face Brush Set

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Erica

CO-OWNER

 

Favorite Product

Candy Paint Cheek + Lip Tint

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Half Caked was founded in 2016 by Nicole while living in Tampa, FL, initially beginning with 6 shades of Lip Fondant. Erica joined the business in 2017 and instantly became the missing piece to the brand. With her addition, we have since sold millions of units in the ipsy Glam Bag and Boxycharm box. Sometimes people warn you about going into business with family, but these two couldn't imagine doing it without each other.

 

As a women-owned/sister-owned company, we have a strong belief that cosmetics should have both high-quality formulations and fun packaging, while still being affordable. With all products going through months of testing and durability, Half Caked strives to produce the best of the best. From the packaging design, down to our friendly & wearable products, these sisters hope that you love their products as much as they do.

 

Our business prides itself on formulating products that are clean, gentle on skin and inclusive for all skin tones. As a person with rosacea and sensitive skin, Erica always had trouble finding face products that didn’t contain irritating ingredients. For this reason, we specifically catered our face products to others suffering from the same issues, creating complexion cosmetics completely free from SLES, alcohol, fragrance (and masking fragrance).

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OUR FAVORITES